Privacy Policy
This privacy policy describes how your personal information is collected, used, and shared when you visit or make a purchase from Essential Link.
PERSONAL INFORMATION WE COLLECT
When you visit our website, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, we collect information about the web pages or products you view, the websites or search terms that referred you to our site, and how you interact with the website. We refer to this automatically collected information as “Device Information.”
We collect Device Information using the following technologies:
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Cookies: Examples include _session_id, _shopify_visit, _shopify_uniq, cart, _secure_session_id, storefront_digest.
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Log files: Track actions occurring on the website and collect data such as IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
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Web beacons, tags, and pixels: Electronic files used to record information about how you browse the website.
When you make a purchase or attempt to make a purchase through the website, we also collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”
When we talk about “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information we collect to fulfill any orders placed through the website (including processing your payment information, arranging shipping, and providing invoices and/or order confirmations). Additionally, we use this Order Information to:
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Communicate with you;
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Screen orders for potential risk or fraud;
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Provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our website.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information as described above. For example, we use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: Shopify Privacy Policy.
We also use Google Analytics to better understand how customers use our site. You can read more about how Google uses your Personal Information here: Google Privacy Policy.
You can opt out of Google Analytics here: Google Analytics Opt-out.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.
BEHAVIORAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the educational page of the Network Advertising Initiative (NAI): NAI – Online Advertising Explained.
You can opt out of targeted advertising by using the following links:
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance opt-out portal: DAA Opt-out.
DO NOT TRACK
Please note that we do not alter our data collection and use practices when we see a “Do Not Track” signal from your browser.
YOUR RIGHTS
If you are a resident of the European Economic Area (EEA), you have the right to access the personal information we hold about you, and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us using the information below.
Additionally, we process your information to fulfill contracts we might have with you (for example, if you place an order through the website), or otherwise to pursue our legitimate business interests. Please note that your information will be transferred to locations outside of Europe, including to Canada and the United States.
DATA RETENTION
When you place an order through the website, we will maintain your Order Information for our records unless and until you ask us to delete this information.
MINORS
The website is not intended for individuals under the age of 18.
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at: Info@essentiallink.nl
Would you like me to also create a shortened, customer-friendly summary version (like a “Privacy Highlights” block) for the website footer, while keeping this full version linked for compliance?
